History, Passionate and Back to Basics
Wasa has a long history that dates all the way back to 1919. Karl Edvard Lundström founded Wasa in 1919 and is today the worlds largest and leading manufacture of crispbread and crackers. Back then they were named Skellefteå Spisbröd Fabrik. In 1931 K.E Lundström acquired Filipstad Bakery and moved the factory to Filipstad, where they also still remain today. In the 1950’s they became a Royal Warrant Holder, the choice of the Swedish King. This means that they were allowed to use the coat of arms of the Swedish Royal Family on their packaging. In 1957 they changed the name from Skellefteå Spisbröd to AB Wasa Spisbrödfabrik and again in 1964 the named changed again, this time to Wasabröd AB. The name Wasa comes from the old noble family name Vasa, which family for a period of time reigned over Sweden and Poland. Today they are a part of the Italian consumer goods company Barilla and have been since 1999. They still produce all their crispbread, crackers and bread in their factory in Filipstad in Sweden.
The Philosophy and Mission of Wasa
Since the beginning the many products, such as crispbread, crackers and bread, made by Wasa have been deeply connected to the unique landscapes that are in Sweden and the simple ingredients that nature provides. Their mission is to protect the environment and to show that sustainability and protecting the environment does not equal less quality, quite opposite! Wasa is a genuine Scandinavian crispbread and crackers brand with a strong foundation with focus on sustainable basic ingredients. Their philosophy is simple the fewer ingredients the better. They believes that using natural ingredients gives a better flavor and taste, that is why they keep to the basics; Rye flour, salt, water and yeast. The raw and authentic combination of rustic ingredients embraces Scandinavian nature and helps give the Wasa products, such as crispbread, crackers and bread their characteristic crunch.
Sustainability & Commitment
Wasa are 100% CO2 compensated brand. When producing their delicious crackers, crispbread and bread they believe as many of us, that it is very important to help reduce CO2 emissions and CO2 compensate to help our planet. This is also well connected to their core values; Love of Nature, create progress, as well as promoting a healthier lifestyle our generation and future generations. They measures and reduces their gathered CO2 emissions from earth to end-consumer. Wasa compensates and resets their CO2 emissions by investing in sustainable energy and conservation of the rainforest according to international standards. Wasa have reached 100% CO2 compensation by reducing and compensating their leftover CO2 discharges, which are a direct cause for global warming. Some of the initiatives they have implemented to reduce their CO2 emissions are e.g. by identifying, measure, control and report their CO2 emissions. From e.g. from the materials used in their packaging to transportation of their products to merchants and using sustainable electricity to power their manufacturing factories. They are also in close cooperation with the supplying farmers, which have been asked to implement certain actions to reduce their emissions. Such as GPS monitors to help farmers reduce the use of fertilizers needed so only what it essential is used and nothing more. Likewise they also compensates for the remaining emission by contributing to conversing the rainforest and to support solar cell projects through certified VCS-projects.
Shop Wasa online with quick worldwide delivery
We at NORDIC EXPAT SHOP are pleased to offer a large selection of Wasa crackers, crispbread, biscuits, bread and even wasa sandwiches all with several varieties of flavor as well a selection of organic products. If you should have any special requests, we are more than happy to help you locate your favorite Wasa products. Simply send us an e-mail with your questions and requests through our contact form and we will do our best to fulfill your wish.
